When human interaction is brought into the digital world and when media does not only talk to you but you can create a conversation with media, we have what we call today social media. We think of social media today as the interactions that take place via the Internet. However, social media was present even before the Internet. Calling into your local radio station is a form of social media. Replying to a classifieds ad on the newspaper is a form of social media.

What further launched social media in the past decade is the medium that we know as the Internet. When interactions can be held at a much larger scale, with more people, using more tools, and with faster connection speeds, social media happens at a much larger scale. Therefore, other than your neighbours knowing what you are having for dinner, the whole world can potentially know. That is where companies get awry about the usage of social media and don’t know how to handle it. They are speaking to a larger audience, handling more inquiries, moving slower than the speed at which the world is watching and talking about them, and not being able to predict or control what is being communicated. These things make them very nervous. However, when used correctly, social media can be a powerful medium to skyrocket your business.

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Some website owners focus too much on getting traffic to their website and neglect another very important part of their SEO efforts, which is to generate user engagement. Engagement can refer to navigating through many parts of the website, sending an inquiry for a product, or even purchasing a product. Even with a lot of traffic, without any sort of engagement, efforts to send traffic to a website go to waste. No one will stay on a website if it’s uninteresting and does not have what they’re looking for. Here are 5 tips to increase user engagement on your website.

1)      Pick Appropriate Keywords

First and foremost, when trying to drive traffic to your website, you have to make sure that keywords leading to your website match your contents. If your keyword is ‘computer tablets’ yet you don’t make mention of them anywhere on your website, the user will not find what they’re looking for and will not stay on your website.

(Image source: http://www.flickr.com/photos/joyosity/2913165421/)

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As a business owner or someone who has a website, you want to increase a website’s value in order to achieve your goals. Whether it is getting more sales, subscribers, or browsers, there are certain things to do to increase the value of your website. One of which is internal linking, which involves linking to pages within the same domain or website. By the end of this post, you will understand how internal linking is done and what are some advantages to internal linking.

1)      Usability

Perhaps one of most important reasons for doing internal linking is increased usability for your website’s users. You may have browsed websites in the past where each page you land on, there is a link or links within the content of that webpage that brings you to more content relevant to what you’re looking for. This is exactly what a webpage is supposed to do – provide the user with relevant content – and by using links that bring the user to other parts of the website, you easily direct them to content they want to see.

Having said that, it is important to make sure what you link together is relevant. For example, on the ‘Company’ page you might want to link to your ‘Contact’, ‘About Us’ or ‘Services’ pages. Not only will internal linking help clients look for content and browse through your website, but it will increase the time they spend on your website and thus potential conversions.

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