“Google says that over 20% of searches contain some sort of reference to locality.”

Local search is a term that has been popping up time and time again. Before the Internet, we used newspapers and phone books to search for a local business. But the fact is that many of us have turned to the Internet to find what we need. If you’re a small business owner, getting your business online and getting found will allow you to reach potential customers without having to compete against multinational corporations on traditional media advertising budgets.

This post will examine how a business can leverage local SEO to improve their online presence.

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